Keeping abreast of space-age technology, the company developed shatterproof lenses in the 1960’s and the popularity of sunglasses continued to rise when fashion icon Jackie Kennedy was often seen with her trademark, oversized frames. On the silver screen, sunglasses were becoming an essential part of any actor’s costume, with movie stars like Peter Fonda and Audrey Hepburn, playing stylish, sunglass-wearing, characters who were able to hide their eyes from the audience and remain convincing.
Ray-Ban continued to develop new styles and designs in the 1970’s and 1980’s: their ‘Wings’ model was indeed a forerunner to the very modern, half-frame, lens of today. In the era of American TV cop shows, like Starsky & Hutch, and Chips, the mirrored lenses once so popular in the 1940’s, began to reappear. Ray-Ban was retro.
Stylish and modern, funky and retro, Ray-Ban remains at the forefront of sunglass manufacturing to this day, no mean feat when one considers the competition out there. Undoubtedly, the company will continue to have staying power in the industry, because throughout the decades it has evolved with the nation to give people exactly what they want for their eyes: the reliable protection of a hi-tech pair of sunglasses, and the serious ‘cool’ of a real sexy pair of shades.