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Miss sixty jeans

Miss sixty jeans

The style of Miss sixty is mainly for the personal modern women. The brand constantly pursues innovation, changeable and unique to creat ego style belonged to women. Among its products, jeans are the most popular among customers as its unique design. Since the spring and summer of 2001, Miss sixty launched its footwear products that produced by the company itself. In 2003, the series of autumn and winter were guided by the famous designer, Katie Grand. Thanks for the smart designer, the clothes of that series not only has warm and sexy color combination, but also continue the consistent classic and satiric artistic touch.

Miss sixty is a branch brand of fashion brand-Sixty, a famous brand founded in 1989. Miss sixty is its most famous and popular branch brand. Miss sixty mainly aims at the changeable and individual urban modern women. The customers of Miss sixth keen on expressing their self image and style in different situations through the transformation of their clothes and collocation. The jeans of Miss sixty are favoured among women by its unique innovation design all the time. Miss sixty is a branch brand, which is the women’s clothing brand so fashionable that a lot of young people welcome.

Most customers of Miss sixty are the modern women who have their own style between 25 to 35 years old. In the beginning, Miss sixty was just a popular jeans brand. While in the few decads, Miss sixty successfully turned its image and products to female fashional clothes brand. The brand enlarged its products and would be not confined to jeans series any more. Since the spring and summer series of 2001, Miss sixty launched shoes and eyeglasses. While in the autumn and winter series of 2003, Miss sixty invited the famous deginer-Katie Grand to take the tiller, who makes the brand better and more popular.

Miss sixty was founded by Wichy Hassan in 1991. The brand is famous for its clothes, jeans, shoes, handbag and other accesories. The development of Miss sixty around the world is very reasonable. In the following year of its foundation, Miss sixty marched into America with Sixty Group. In 1999,

Miss sixty opened its first specialty store in Convert Garden, London. In 2005, Sixty Group started to enlarge the brand’s international impact. Then, their flagship stors were opened in Torky, Milan, Los Angeles, San Francisco and Shanghai. In China, Sixty has owned 13 specialty stores, and the biggest store was located in Shenzhen. These specialty stores all unified designed from Italy. All the stores hold the same style, which make the customers feel like place themselves in Italy.

Miss sixty complain the sex appeal with jeans. The concept from Italy is that a woman should be gentle, charming and sexy, while the practical way is the consistant innovation and changeable to become unique. Miss sixty’s jeans series and its special design concept always be favoured by numerous women. In modern fashional jeans market, Miss sixty is regarded as the true market leader.

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The History Of Diesel Jeans Brand

The History Of Diesel Jeans Brand

The history of Diesel jeans began in Italy in 1955 with the birth of Renzo Rosso, future establisher of the brand, the man who once said We dont sell clothes, we sell lifestyle.

Young Rosso turned out to be an enterprising boy and in the age of 10 he already established his own business selling rabbits. At the age of 15 he began to study fashion in the first Italian fashion school and in his twenties started to design clothes in a small textile company called Moltex. Together with the owner of Moltex, Adriano Goldschmied, 1978 Rosso created the new company Genius Group, the cradle of many successful trademarks Katherine Hamnett, Martin Guy, Goldie, Ten Big Boys and Diesel. The name Diesel was chosen as an avant-garde symbol of oil crisis of the 70s and as an international word that could bring jeans brand worldwide success.

1979 the first mens wear collection appeared under Diesel trademark and in 1981 Diesel clothes was already exported to other countries. The net of importers created by Renzo Rosso greatly contributed to the success of custom jeans brand abroad. In 1984 Rosso presented clothes line for children called Diesel Kids. This considerably widened the target market of his brand. In 1985 the amount of business made up 3,9 millions of dollars. Rosso managed to buy out the deal of Goldschmied and other partners and thus became the only owner of Genius Group. Now he could concentrate on manufacturing denim. The company logo- Iroquois- becomes an identification sign of those who wanted to look radical and avant-garde.

In 1991 the company establishes a Diesel USA brand, and its annual turnover comes to 125 millions of dollars. From now on the company starts to invest more money in advertising campaigns. The new marketing strategy combined humor and politics two themes unprecedented in advertising before. Diesels slogan For successful living, calls for creation of ones own church and religious cults, scandalous ads The End, Alpine Village, No More Tears and Jesus Lives make the brand more and more popular. 2002 Diesel begins to work with Karl Lagerfeld creating custom denim clothes for the line Lagerfeld Gallery. 2003 the company starts to work with Dsquared 2 brand and presents its first collection of jewellery called Jewellery Diesel.

Renzo Rosso is nominated for Entrepreneur of the Year award and has already got Advertiser of the Year award. He rides luxurious Dacati Monster, listens to heavy metal and spends holidays in his own hotel Pelican in Miami. He once said Diesel is not my company, it is my life and we believe him.

Jeans by Diesel are manufactured in Italy only. The style of Diesel is genuine and progressive, sometimes even radical. But high quality is always on top.

Diesel presents two seasonal collections of customized denim a year autumn|winter and spring|summer. Each collection consists of about 20. 000 models. The brand has its lines Diesel Denim, Diesel Male, Diesel for Females, Space Parts (a line of underwear und accessories), Diesel Leather, Diesel Kids and 55 DSL (a special line for skate- and snowboarders). Besides the company owns Diesel Shades sunglasses line as well as Diesel Perfume and Diesel Footwear. Custom jeans by Diesel can be bought in 10.000 shops in 76 countries. A true Empire of Diesel!