Back in the 1950s, surfing was an almost unknown sport. Then, in the 1960s, everything changed. Surfing captured the imagination of a new, post war generation and almost overnight, a whole new fashion crave began. Surf clothing went from being just having a pair of baggy swimming trunks to a fashion statement. What caused the change?
No, it was not the Beach Boys who first popularized surfing. In 1957, a man wrote a short book about his daughter, who was one of the first surfer girls. Called “Gidget”, the book went on to become a hit movie in 1959. That was where it all really began.