Fashion magazine editors go to fashion industry events in New York City, Milan, Paris and London where clothing designers present their latest collections in runway shows. These events occur several times each year in advance of the upcoming seasons in order to show off the coming seasons trends. Also among fashion week attendees are buyers for major stores and celebrities. It is from these events that fashion magazine editors and buyers determine what styles to promote, thus what fashions will be trendy. There are a plethora of fashion magazines on the market that report on and keep up with fashion trends and the fashion industry. Some popular fashion magazines are In Style, Glamour, Marie Claire, Vogue, Elle and Allure for women. For men magazines like Esquire, GQ and Mens Journal often run fashion trends and articles.
This year New York magazine reported the top fashion trends for men include fur coats and slim cut suits in fabrics like velvet and plaid. For women the top trends are Gothic-inspired looks like head-to-toe black, lace, heavy accessories and dramatic make-up; classics like the little black dress and the white shirt have been revamped; and the fall color palette are straight from autumnal foliage: mustard, russet and evergreen.
An important role of the fashion director and editors at fashion magazine is to report on and interrupt couture clothing lines for their magazines target customers. Magazines like Vogue, Harpers Bazaar and Vanity Fair cater to high fashion while magazine like Glamour, Marie Claire and Lucky focus on average consumers on a budget.
Lucky Magazine is a fashion magazine that is devoted to shopping. The magazine reads more like a catalog in that most pages are filled with recommendations and prices. In its August issue, Lucky magazine reports on fall 2008 trends. Dresses with black lace, shirts with antique beading, bohemian blouses, pointy flats and metallic bags were all seen on the runways. Lucky Magazine is also touting several different denim and jean styles including super skinny jeans, pencil skirts in denim, black jeans, trouser-cut 70s-style jeans and jean vests.