Tired of hunting for clothes in your size? Don’t fear, you’re not alone in your battle for the perfect fit. India has historically been known for women with curves, but when you go into stores, the fashion industry still seems to be catering exclusively to skinny western woman. Rarely do you see stylish and elegant clothes designed for what has come to be known as the -plus size- segment. All curvaceous women seem to get are box cut kurtas, in the wrong fabrics, cuts and styles that don’t do much for their shape or show off their assets to the best advantage. And ironically the choice becomes even more limited if you prefer to shop online.
Women in India are now waking up to the potential of high fashion in all sizes. We’re seeing a growing demand for latest trends and styles in the size range of XL-XXXL in both western and ethnic wear. The kurti is fast emerging as the preferred choice of dress for larger sizes. Meanwhile the top fabrics of choice in this segment are chiffon and georgette because they give the wearer a long flowing look.