Large scale companies of clothing and accessories all over the world are outsourcing to Mainland China for the huge potential of “Fast Fashion”.The phase “fall fashion is also known as “throw away fashion” refers to clothing fashion that are designed for immediate manufacturing process in reasonable prices sold to mainstream customers.Gap, one of the giant retailers in US has announced its decision to have a flagship store in Beijing and Shanghai before 2010 ends.They also have plans to offer online shopping services for Chinese customers. Like international garment dealers, local clothing producers are also planning to join China’s “fast fashion” market.
Joyo.com’s Vancl, have already commenced their light box advertising offensives in the metro and public transport system on May in Beijing and on June in Shanghai.